The Buy-In Blueprint: Unlocking Support for New Technology

por Twilio Segment

7 steps for unlocking cross-functional decision making including:

  • How to establish an ongoing working relationship between teams
  • Defining your desired outcome of the project
  • Identifying key stakeholders early on
  • Determining your budget
  • And more!

A tale of two departments

If you’re reading this, perhaps you’ve already encountered a situation where you see the value of adding a particular product to your marketing tech stack, but getting your engineering team’s buy-in (both figuratively and monetarily) is a particular type of juice that perhaps isn’t always worth the squeeze.

We get it.

Twilio Segment

Cross-functional collaboration can often feel like two teams speaking different languages. But finding common ground and shared focus to reach a mutual solution is integral to greater company success and staying ahead of the competition. Misalignment between engineering and marketing can lead to inefficiencies, delays, and missed opportunities.

Bottom line? You may have different ways of getting there, but your end goal should be the same.

Recognizing this need, we put together this guide as a step-by-step roadmap for achieving alignment and cross-functional collaboration, with a particular focus on a crucial project: launching new marketing software that can support both teams’ needs. As marketing and engineering teams converge around this project, this guide offers valuable insights and actionable strategies to ensure mutual value
and early adoption.


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