The Hyper-Personalization Transformation | How Hyper-Personalization Can Remake CX
The evolution of hyper-personalization has been one fueled by advancements in technologies, changes in market drivers, and ever-increasing customer demand.
Considering the magnitude of the maturity curve that the customer experience industry has undergone within the last few decades, it’s no wonder we are at a stage where the personalization level is now at one-to-one.
AI can deliver hyper-personalization by coordinating analysis of multiple data streams to create a customer data profile that’s always updating with real-time information, so brands can deliver the exact right offer or suggestion at the right moment. 1:1 scalable personalization capabilities give CX and marketing teams the power to resolve multiple challenges. They also mean that companies without personalization or with only rule-based personalization are at risk of falling behind in terms of CX as hyper-personalization gains ground.
Fuente: https://www2.cmswire.com/