Europe’s Data Future Depends on Interconnection

Fragmentation threatens the EU single market for data and data services. Together, we can build the European Data Space Network — a connected, interoperable ecosystem powering innovation and value creation through sharing of data and services ensuring trust, sovereignty and seamless interaction.

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The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

In reflecting on the state of modern business, it is remarkable that one-to-one marketing— a concept first articulated over 30 years ago as an aspirational goal— remains elusive for many organizations. Despite its promise, the widespread adoption of this approach has not materialized as expected. However, the advent of generative artificial intelligence (Gen AI) offers a transformative opportunity to bridge this gap. With these new tools, brands are now better equipped to design and implement marketing strategies that are truly based on “treating different customers differently.”

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Repensar su estrategia de IA

La IA se puede integrar en sus sistemas existentes; no tienes que quitar y reemplazar. Pero la implementación exitosa de la IA debe hacerse cuidadosamente. por CMSWIRE STUDIO La adopción de IA y automatización no muestra signos de desaceleración. Según los encuestados de la encuesta anual Reworked State of the Digital Workplace, el 78% planea centrarse en la […]

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